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For our Travel Trade Partners!

The Dutch show is one of Europe’s major travel shows, attracting around 20,000 visitors on each of the five days. Nick Davies, Chairman of BHA’s Marketing Committee, explained that BHA’s ongoing work in Europe, and particularly Holland, had raised awareness of Belize to a level where they could now afford to target people more effectively.

“We took a booth this year in the long-haul destination area of the show, close to the Nicaragua and Panama booths, creating a “Central America” section which allowed us to concentrate on quality enquiries, and generating strong sales prospects for BHA’s Global Marketing Initiative participants.”

BHA representative, Sandra van Noord, also took the opportunity to attend a TUI party in Amsterdam. She said,

“TUI is Europe’s leading travel group, operating in 180 countries worldwide and with 30 million customers. We’ve met with them several times at various travel events, and their interest in Belize is steadily growing to the point where they are now ready to visit Belize with a view to expanding their range of holidays. This is a particularly exciting development for us, with the prospect of accessing the huge potential the European market offers.”

Team Belize

In Canada, Robin McCutcheon and Steve Christensen represented the BHA in Toronto at the Toronto Ultimate Travel Show, and enticed visitors to the booth with maps, bookmarks, and the wonderful “Hot Mama’s fudge” give-aways.

Robin commented
“Belize had a great presence at the show, and we benefitted from a prime location opposite a huge tank with non-stop diving exhibitions from a dive club which is visiting Belize in March.

We find that many Canadians still associate Belize with diving, so this was a great opportunity to educate them in the diverse range of inland activities, and our banners featuring Maya sites and fishing really helped reinforce the message that Belize offers something for everyone.”

BHA’s representatives distributed over 1100 brochures at the two shows to high quality ‘prospects’, and generated 50 sales leads for GMI members. This brings the total brochures distributed to over 4000 and over 500 travel trade sales leads for participants since the start of the Global Marketing Initiative in November 2009.

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Belize Team

World Travel Market is the second largest travel professionals’ show in the world and draws suppliers and buyers from all over the globe. Monday and Tuesday are “meridian” days strictly for accredited buyers, press, airlines and other travel related service suppliers’ . On Wednesday and Thursday travel trade and press are still present and in addition students, agents and other travel professionals are allowed into the show.

Belize had a 7m x 4 m booth, which was in the Central and South American area of the event. This was a great location and foot traffic by the booth was extensive throughout the show.  In attendance were the BTB Belize accompanied by the London based tourism personnel from the Belize High Commission, Belize Vacation Partners, Hugh Parkey Adventures Group and Belize Luxury Collection. Also Anthony Hunt from the Airlift Development Committee was present for two days.

The booth was very well decorated with floor to ceiling striking images and meeting tables and chairs, a DVD showing the latest CD of Belize and on the front counter were BTB and BHA brochures, some generic material and brochures from the private sector present.

The over riding impression of the show was that Central America is enjoying some increasing interest from many markets and that Belize is currently poised to get a lot of new traffic from Europe. Many of the tour operators cited increased requests for Belize as the reason they came to the booth to meet with us.

1 Response to "Portofino Beach Resort Attends WTM in London!"

1 | Rene & Hilde said on November 26th, 2009 at 4:51 am

We, from Belgium, were already twice in Belize Portofino resort!
Highly recommended !
René & Hilde

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Posted on 27 Sep, 2009 in the For our Travel Trade Partners! Category. No comments

During the years we are open we have established an excellent reputation with our Travel Trade for outstanding personalized service. Portofino Beach Resort is a very unique destination for your clients, offering them the vacation they deserve!

Since January 2009, we have been working extra hard on our marketing. Making the effort to assist our Travel Trade Partners, in selling Portofino Beach Resort and Belize, we have created this new website in several different languages, including our Portofino Blog which can be very useful to you and your valuable customers. Also this year  Sandra van Noord, one of the owners, has been very active in the Travel Trade. She helps the Belize Hotel Association voluntarily by representing Belize and over 55 individual Hotels located in Belize.

Portofino Beach Resort has partnered with a few other Exclusive Resorts in Belize under the name ‘Belize, Luxury Collection’ which has been and will be very active in participating in Trade Shows around the world. In September of this year, the ‘Belize, Luxury Collection’, was present at the TMLA (Travel Mart Latin America) which was held in Patagonia, Chile.  This proved to be a huge success and the ‘Belize, Luxury Collection’ met with a lot of Travel Partners.

Together with Luky and Nick Davies from Ka’ana Boutique Resort, Sandra has been very busy preparing for the CATM (Central America Travel Market), which will be held in El Salvador in October, and the WTM that will be held in London in November, as she will be there representing the ‘Belize, Luxury Collection’ there.

Since 2009, the Belize Hotel Association has also been to Vakantiebeurs in Utrecht (Holland) in January, Destinations: The Holiday & Travel Show in London (United Kingdom) in February, and TUR Swedish International Tourism & Travel Fair in Gothenburg (Sweden) and LIDS London International Dive Show in ExCel in London (United Kingdom) in March.  The Belize Hotel Association is also scheduled to participate in several Trade Shows for 2010, including the Vakantiebeurs in Utrecht (Holland) in January.

We are aware, at Portofino Beach Resort, that your business means a lot to us and we are making every effort in order to assist you in selling Belize. For this particular reason we try to attend as many of these shows as we can, in order to meet with you, our valuable Travel Trade Partners.

We believe that this greatly helps in providing you with a better understanding of our beautiful country and our products. In this way you can provide your clients with a tailored vacation and they can leave with pleasant memories of Belize. At any time you might have any questions regarding Belize, Luxury collection, Portofino Beach Resort or like to know more about Belize, please feel free to email us or send us any comments.

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